Content Distribution Guide
Have you published a post or an article?
Below you'll find 84 ways to add value to each piece of content and win the marketing battle for user attention.
DISTRIBUTE
your content after it is published, getting more mentions, reach, clicks, more touches with customers and sales
PLANNED
Make the task of content distribution planned with our guide
Website Distribution Tips
01
If your content is published off your site, republish it with the source and ideally rewrite it for uniqueness
02
Add social media buttons to the article that allow readers to share the content on their preferred network
03
Bookmark other articles on the site with the new article so that users can find it faster
04
Bring the new article to the top of the feed if you are not ranking by publication date
05
Display announcements on the homepage of the site
Newsletters
06
Insert a link to your content in the email newsletter to customers and subscribers of the website. Tell them about the new valuable material and why they should click on it
07
Include a link to your content in the company's internal newsletter
08
Find partnership newsletters with a relevant target audience, exchange newsletters, sponsor the publication of the newsletter, or embed useful unique content in someone else's newsletterекст.
09
Find industry newsletters, sponsor them or embed useful unique content
10
Send the link to your content to your contacts who may find it useful
11
Add a link to your content in the corporate email signature, for example, like this: "Read our article on the topic of..."
12
If you mentioned media or significant individuals in your content, send them the link
13
After 2-3 days, check the analytics and resend the email to those who haven't read it yet. This will increase the read rate and CTR
Thematic forums and communities
14
Find thematic communities relevant to your content and share the link there
15
Find new questions related to your content and share the link while giving a relevant answer as an expert on the topic
16
Insert a link to your material in your bio in your profile
Telegram
17
Share the link to your content in your Telegram channels. If famous people are mentioned in your content, don't forget to tag them
18
Share the link to your content in work chats
19
Share the link with those who may find it useful - clients, partners, friends, etc
20
Find channels that may be interested in your content, send the link to the administrators in direct messages
21
Find channels to exchange content with and exchange posts with a link to your content
22
Join communities related to your content and share the link to your useful material there
23
Start paid promotion if a budget is allocated for it
24
Publish a post with a link to content. If you mentions any influential people, don't forget to tag them
25
Share an update and tag influential people you mentioned in your content
26
Drive people to your content with sponsored content
27
Share your content in relevant LinkedIn communities and groups
28
Export email addresses of your contacts in LinkedIn and share the news about your content
29
Export email addresses of your contacts in LinkedIn and launch ads using custom audiences
30
Launch a LinkedIn ad from your company page that encourages users to click and read your content
31
Share a post on Instagram and encourage your followers to click the link in your bio. If your content mentions famous people, don't forget to tag them
32
Share your content in Instagram Stories with a link to your content and tag those who might find it useful and could repost it
33
Run Instagram ads to encourage users to view your content
34
Find accounts where your content could be useful, pay for a mention or agree on a beneficial content exchange
35
Pay influential people to share your link
36
Find people who use hashtags related to your content and comment on their content
37
Connect with relevant thought leaders and integrate yourself into their stories or reels
38
Send a message to subscribers who recently shared your content
39
Create Reels on the topic of your content and include a call-to-action
40
Share content on company page on Fb. If your content mentions famous people, don't forget to tag them
41
Share your content on your personal page. Set privacy to public
42
Use Facebook ads to spread your content to a wider audience than your page can reach
43
Join relevant Facebook groups and share your content immediately after publishing it
44
Comment in Facebook groups when people ask questions on similar topics. Add value before posting
45
Upload your contact list, use retargeting and lookalike audience ads
46
Reach out to a few close friends on Facebook and ask them to share useful content
47
Pin the content to the top of your Facebook page
48
Run remarketing ads for people who recently visited your website
49
Run News Feed ads promoting this post
50
Share your content on Twitter. If your content mentions well-known individuals, don't forget to tag them
51
Retweet users who share your content on their own Twitter accounts
52
Send a message to several of your followers, letting them know that you just wrote a post that might interest them. Include a link to the tweet
YouTube
53
Announce a new article with a short 30-60 second video on the topic and provide a link to the content in the description
54
Natively reference the article in other videos
55
Share the video announcement through your social media feed
56
Run YouTube ads with a video related to the topic
57
Ask for "likes" at the end of your video
58
Ask for shares at the end of your video
59
Create a board dedicated to your published content and attach your content to it
60
Request access to post on highly active and engaged Pinterest boards and attach your content to boards relevant to it
61
Find names of individuals who have a large number of followers on Pinterest and reach out to them with an offer to view or even attach a board
Vkontakte
62
Publish a post with a link to your content on the community page
63
Post clips announcing your content
64
Post stories announcing your content
65
Place posts with links to your content on pages in other communities related to your topic
66
Run contests where users have to share your content to participate and win prizes. This can greatly increase the reach of your content
67
Reach out to popular bloggers and offer to tell them about your content in exchange for forwarding links to their blogs
68
Run ads on your content post to increase your reach and click-through rate
TenChat
69
Make a short post to announce your content, with a bright headline and a catchy picture, so the Zeus algorithm can notice your post and pick it up in the feed
70
Send a link to your content to people who might benefit from it
Odnoklassniki
71
Post a post with a link to your content on the community page
72
Use hashtags related to your topic when posting content. This will help users find your content through searches and various topic groups
73
Participate in groups related to your topic and offer to link to your content in exchange for posting their content on your page
74
Take advantage of paid advertising to increase your reach
Media and UGC portals
75
Find media content related to your topic, formulate a sentence inviting them to share your content on social media with a unique comment from your company's expert
76
Offer potentially interested journalists and editors to read your article; perhaps your knowledge could be of great benefit to them
77
Ask friendly journalists to share your content
78
Find relevant UGC platforms and publish a brief summary of your content with a link to the original
Additional Tips and Tricks
79
Promote your content whenever it is convenient and appropriate, for example, in interviews or presentations at conferences, webinars, etc
80
Include links to your content in brochures and corporate materials
81
Ask sales department employees to share information with current and potential clients
82
Add links to your content in welcome letters to new users
83
Include links to your content in subscription confirmation emails
84
Include your company in all significant directories and ratings and provide links to your content
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