Expanding into a new market is always a risk. A single communication misstep can cost both reputation and budget. So how do you avoid that? ITCOMMS expert Alina Morozova shares practical advice on how to adapt your PR strategy to a new cultural and media landscape.

In every company, the word “PR specialist” means something different. Some are looking for someone with a journalist contact list, while others need a strategist who can build communication from scratch. Alexander Likhtman, CEO of ITCOMMS, shares how he built PR teams in Kazakhstan and Uzbekistan, what common mistakes he has seen on the market, and why he values soft skills over connections.

ITCOMMS PR agency has released a ranking of Kazakhstan’s most media-influential startup leaders across Central Asia.

When we talk about innovation in Central Asia, it’s important not to stop at fancy words. Here, communication is not just PR. It’s a tool that shapes the ecosystem: it attracts investors, motivates young professionals, and shows that our region is ready to be part of the global technology map.

the behind-the-scenes of preparing this award-winning entry and offer practical advice for putting together a strong award submission by Evgenia Mamicheva, PR Manager at ITCOMMS

Uzbekistan is fast becoming a rising hotspot on the map of regional PR and event marketing. International brands are entering the market, high-profile projects are being launched, and large-scale conferences are taking place more frequently than ever. But with opportunity comes complexity — especially for those tasked with organizing events.

The ITCOMMS team tell the top 5 PR trends in Central Asia

How and why PR professionals are using artificial intelligence to change the way they interact with audiences, create content and analyse re

Onboarding goes beyond rules and paperwork, focusing on helping employees unlock their potential and integrate smoothly into the workflow.

We decided to share what lies at the heart of our company – our mission

In the first three quarters of this year, we’ve organized 1,532 PR publications for our clients—a 57% increase from the entire year of 2023.

PR internship in "ITCOMMS mode" — with deep immersion in practice, useful theory, and no marketing nonsense.

Learn how IT companies in Central Asia and the Caucasus can master media communication with ITCOMMS PR agency's specialized media training.

We are excited to announce that nominations for the 3rd Annual Women in Tech CCA (Caucasus and Central Asia region) Awards are now open. For

How to Make Sure Everyone Knows About the Venture Capital Market Research in Central Asia and the Caucasus

Discover how we successfully organized the PR launch of the Dreame brand in Kazakhstan.

We share how we organized large-scale media coverage for a client in a new country in a short period of time.

This article features 9 book recommendations from PR experts.

A short tutorial that will teach you how to prepare a case study, success story for media, website, social media and other needs

Everything about PR in the Caucasus countries: Georgia, Armenia and Azerbaijan. Characteristics and differences, how to work with the media