PR expert at ITCOMMS, explains the preparation framework that helps turn interviews into a powerful tool for strengthening a company’s market position.

ITCOMMS Launches AI Media Trainer That Prepares Executives for Any Question from Journalists

a detailed guide on overcoming trust barriers and successfully launching products on the international stage.

How IT Companies Build Trust: Why PR Is Essential for Tech Products

The First PR Satisfaction Study Among IT Companies in Central Asia

Expanding into a new market is always a risk. A single communication misstep can cost both reputation and budget. So how do you avoid that? ITCOMMS expert Alina Morozova shares practical advice on how to adapt your PR strategy to a new cultural and media landscape.

In every company, the word “PR specialist” means something different. Some are looking for someone with a journalist contact list, while others need a strategist who can build communication from scratch. Alexander Likhtman, CEO of ITCOMMS, shares how he built PR teams in Kazakhstan and Uzbekistan, what common mistakes he has seen on the market, and why he values soft skills over connections.

ITCOMMS PR agency has released a ranking of Kazakhstan’s most media-influential startup leaders across Central Asia.

When we talk about innovation in Central Asia, it’s important not to stop at fancy words. Here, communication is not just PR. It’s a tool that shapes the ecosystem: it attracts investors, motivates young professionals, and shows that our region is ready to be part of the global technology map.

the behind-the-scenes of preparing this award-winning entry and offer practical advice for putting together a strong award submission by Evgenia Mamicheva, PR Manager at ITCOMMS

Uzbekistan is fast becoming a rising hotspot on the map of regional PR and event marketing. International brands are entering the market, high-profile projects are being launched, and large-scale conferences are taking place more frequently than ever. But with opportunity comes complexity — especially for those tasked with organizing events.

The ITCOMMS team tell the top 5 PR trends in Central Asia