Our Blog
We have executed hundreds of successful projects for IT companies. In this blog we share our experience, knowledge and our cases.
PR in Uzbekistan: Why Media Coverage Alone No Longer Builds Reputation
Uzbekistan's market has moved beyond press releases and publication counts. Expert Valentina Butnik on why trust and reputation now decide who wins.
Why brands are stepping back from AI and betting on human content
Generative AI is a commodity tool now, and audiences are pushing back: 52% of consumers lose interest the moment they suspect a machine wrote it. ITCOMMS communications expert Anastasia Kokhanyuk on why human involvement has become the premium signal, and which skills will hold their value.
How To Attract Investment with PR
How strategic communications have become a valuable intangible asset that can directly influence investment decisions
How to Prepare for Media Interviews That Build Trust and Strengthen Your Brand
PR expert at ITCOMMS, explains the preparation framework that helps turn interviews into a powerful tool for strengthening a company’s market position.
ITCOMMS Launches AI Media Trainer That Prepares Executives for Any Question from Journalists
ITCOMMS introduces an AI Media Trainer that helps executives, founders, and officials prepare for journalist interviews and reduce communication risks.
Strategies for Central Asian Companies Entering Western Markets
a detailed guide on overcoming trust barriers and successfully launching products on the international stage
How IT Companies Build Trust: Why PR Is Essential for Tech Products
From managing expectations to explaining complex technologies, PR helps tech companies reduce reputational risks and strengthen their market position. In this article, we explore how IT companies can build trust through effective PR and why it directly impacts product success.
How to See Through a Company's Big Promises
How polished PR can mask real shortcomings, how to spot the warning signs, and why a compelling narrative can lead you astray.
Size Doesn’t Matter: Clear Goals and a Strong Operating Model Drive PR Effectiveness
The First PR Satisfaction Study Among IT Companies in Central Asia
Entering a New Market: How to Avoid Communication Pitfalls
Expanding into a new market is always a risk. A single communication misstep can cost both reputation and budget. So how do you avoid that? ITCOMMS expert Alina Morozova shares practical advice on how to adapt your PR strategy to a new cultural and media landscape.
PR Talent Crisis: How to Build a Team and Work with Zoomers
In every company, the word “PR specialist” means something different. Some are looking for someone with a journalist contact list, while others need a strategist who can build communication from scratch. Alexander Likhtman, CEO of ITCOMMS, shares how he built PR teams in Kazakhstan and Uzbekistan, what common mistakes he has seen on the market, and why he values soft skills over connections.
Who Shapes the Narrative: Kazakhstan’s Most Media-Influential Startup Leaders in Central Asia
ITCOMMS PR agency has released a ranking of Kazakhstan’s most media-influential startup leaders across Central Asia.
Investors Bet on People: Lessons for Central Asian Startups
Amid the diversity of competing projects, investors ultimately focus on the people behind the startup. A founder's personal brand becomes the lens through which the entire company is perceived. In the end, teams find themselves competing against people they likely know — for the attention of people who likely don't know them at all.
How to Talk About Innovation So People Will Listen
When we talk about innovation in Central Asia, it’s important not to stop at fancy words. Here, communication is not just PR. It’s a tool that shapes the ecosystem: it attracts investors, motivates young professionals, and shows that our region is ready to be part of the global technology map.
How to Craft a Winning Entry for a Marketing or PR Award: A Step-by-Step Guide
A practical checklist for turning campaign results, evidence, and storytelling into a clear award submission that judges can evaluate quickly.
How to Organize an Event in Uzbekistan — Without Losing Your Mind
Uzbekistan is fast becoming a rising hotspot on the map of regional PR and event marketing. International brands are entering the market, high-profile projects are being launched, and large-scale conferences are taking place more frequently than ever. But with opportunity comes complexity — especially for those tasked with organizing events.
ITCOMMS Case Study: How We Launched the First Venture Industry Podcast in Kazakh
How we created the first venture market podcast in Kazakh and built a communications strategy that delivered 8.4M reach and a surge in partnership inquiries for investment holding EA Group.
How to Do PR in Central Asia: 2025 Trends
The ITCOMMS team tell the top 5 PR trends in Central Asia
AI in PR: How and Why PR Professionals Use Artificial Intelligence
How and why PR professionals are using artificial intelligence to change the way they interact with audiences, create content and analyse results.
Onboarding at ITCOMMS: Creating the Best Conditions for the Best People
Onboarding goes beyond rules and paperwork, focusing on helping employees unlock their potential and integrate smoothly into the workflow.
ITCOMMS: Nine-month results for 2024 show strong growth
The total number of publications grew by 57% compared with 2023 and reached 1,532 placements.
Digital Landscape in 2024 in Kazakhstan and Uzbekistan
Datareportal has published a new report Digital 2024 about digital trends in various countries, including Kazakhstan and Uzbekistan
ITCOMMS - The PR Partner of Women in Tech®Uzbekistan
ITCOMMS become the strategic public relations partner for the Women in Tech Uzbekistan community