PR & Digital Pro
Distinguished for her extensive proficiency in collaborating with influencers and a dedicated focus on the Central Asian region. A well-established history of success in managing media relations, developing personal brands, and crafting effective communication strategies.
Anastasia has over 12 years of experience in the IT sector, having worked with B2B conglomerates and international vendors. Throughout her career, she successfully executed more than 50 projects. Currently, she holds the position of Account Executive Manager at the PR agency ITCOMMS. In this role, she spearheads the implementation of special PR projects, liaises with media and opinion leaders, and oversees the creation and publication of organic content in various media outlets. Additionally, she provides expert consulting services to PR agency ITCOMMS, focusing on promotion matters in Kazakhstan.
Previously, Anastasia gained extensive experience in promoting IT companies in Russia. However, her current focus lies in managing projects within Central Asia. She possesses an in-depth understanding of the region's unique promotion dynamics, encompassing both classical and non-classical media channels. Throughout the project lifecycle, she prioritizes localizing information events and accounting for the region's cultural nuances to achieve optimal outcomes.
Anastasia has served notable organizations, including Logitech, Cisco, Fujitsu, Alcatel-Lucent Enterprise, Lenovo, ViewSonic, and others. In her project role, she manages overall workflow, conducts comprehensive research and interviews, monitors and ensures the quality of work processes, analyzes collected data, and guarantees the delivery of high-quality results.