We begin by conducting thorough analysis of the current crisis situation and surrounding information field, monitoring:

• Negative brand mentions in media and social networks

• Key triggering events and sentiment

• Activity in online community discussions

• Reactions from influential opinion leaders

• Competitor actions Based on this data, we assess the scale of the crisis and level of reputational risk.

Our team develops a customized crisis response plan considering specifics of the situation, affected audiences, brand, and industry vertical. The plan covers a communications strategy, core messaging and tonality, distribution channels. We mobilize necessary resources for rapid response: press office, crisis manager, subject matter experts.

We swiftly implement the crisis plan:

• Prepare official statements for media and publish responses to pressing questions

• Establish communications with impacted audiences through direct outreach, articles, videos

• Rally friendly media and influencers to spread positive brand information

• Make adjustments according to the evolving environment