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Content Distribution Guide

Have you published a post or an article?


Below you'll find 84 ways to add value to each piece of content and win the marketing battle for user attention.

DISTRIBUTE

your content after it is published, getting more mentions, reach, clicks, more touches with customers and sales

PLANNED

Make the task of content distribution planned with our guide

Website Distribution Tips

01

If your content is published off your site, republish it with the source and ideally rewrite it for uniqueness

02

Add social media buttons to the article that allow readers to share the content on their preferred network

03

Bookmark other articles on the site with the new article so that users can find it faster

04

Bring the new article to the top of the feed if you are not ranking by publication date

05

Display announcements on the homepage of the site

Newsletters

06

Insert a link to your content in the email newsletter to customers and subscribers of the website. Tell them about the new valuable material and why they should click on it

07

Include a link to your content in the company's internal newsletter

08

Find partnership newsletters with a relevant target audience, exchange newsletters, sponsor the publication of the newsletter, or embed useful unique content in someone else's newsletterекст.

09

Find industry newsletters, sponsor them or embed useful unique content

10

Send the link to your content to your contacts who may find it useful

11

Add a link to your content in the corporate email signature, for example, like this: "Read our article on the topic of..."

12

If you mentioned media or significant individuals in your content, send them the link

13

After 2-3 days, check the analytics and resend the email to those who haven't read it yet. This will increase the read rate and CTR

Thematic forums and communities

14

Find thematic communities relevant to your content and share the link there

15

Find new questions related to your content and share the link while giving a relevant answer as an expert on the topic

16

Insert a link to your material in your bio in your profile

Telegram

17

Share the link to your content in your Telegram channels. If famous people are mentioned in your content, don't forget to tag them

18

Share the link to your content in work chats

19

Share the link with those who may find it useful - clients, partners, friends, etc

20

Find channels that may be interested in your content, send the link to the administrators in direct messages

21

Find channels to exchange content with and exchange posts with a link to your content

22

Join communities related to your content and share the link to your useful material there

23

Start paid promotion if a budget is allocated for it

LinkedIn

24

Publish a post with a link to content. If you mentions any influential people, don't forget to tag them

25

Share an update and tag influential people you mentioned in your content

26

Drive people to your content with sponsored content

27

Share your content in relevant LinkedIn communities and groups

28

Export email addresses of your contacts in LinkedIn and share the news about your content

29

Export email addresses of your contacts in LinkedIn and launch ads using custom audiences

30

Launch a LinkedIn ad from your company page that encourages users to click and read your content

Instagram

31

Share a post on Instagram and encourage your followers to click the link in your bio. If your content mentions famous people, don't forget to tag them

32

Share your content in Instagram Stories with a link to your content and tag those who might find it useful and could repost it

33

Run Instagram ads to encourage users to view your content

34

Find accounts where your content could be useful, pay for a mention or agree on a beneficial content exchange

35

Pay influential people to share your link

36

Find people who use hashtags related to your content and comment on their content

37

Connect with relevant thought leaders and integrate yourself into their stories or reels

38

Send a message to subscribers who recently shared your content

39

Create Reels on the topic of your content and include a call-to-action

Facebook

40

Share content on company page on Fb. If your content mentions famous people, don't forget to tag them

41

Share your content on your personal page. Set privacy to public

42

Use Facebook ads to spread your content to a wider audience than your page can reach

43

Join relevant Facebook groups and share your content immediately after publishing it

44

Comment in Facebook groups when people ask questions on similar topics. Add value before posting

45

Upload your contact list, use retargeting and lookalike audience ads

46

Reach out to a few close friends on Facebook and ask them to share useful content

47

Pin the content to the top of your Facebook page

48

Run remarketing ads for people who recently visited your website

49

Run News Feed ads promoting this post

Twitter

50

Share your content on Twitter. If your content mentions well-known individuals, don't forget to tag them

51

Retweet users who share your content on their own Twitter accounts

52

Send a message to several of your followers, letting them know that you just wrote a post that might interest them. Include a link to the tweet

YouTube

53

Announce a new article with a short 30-60 second video on the topic and provide a link to the content in the description

54

Natively reference the article in other videos

55

Share the video announcement through your social media feed

56

Run YouTube ads with a video related to the topic

57

Ask for "likes" at the end of your video

58

Ask for shares at the end of your video

Pinterest

59

Create a board dedicated to your published content and attach your content to it

60

Request access to post on highly active and engaged Pinterest boards and attach your content to boards relevant to it

61

Find names of individuals who have a large number of followers on Pinterest and reach out to them with an offer to view or even attach a board

Vkontakte

62

Publish a post with a link to your content on the community page

63

Post clips announcing your content

64

Post stories announcing your content

65

Place posts with links to your content on pages in other communities related to your topic

66

Run contests where users have to share your content to participate and win prizes. This can greatly increase the reach of your content

67

Reach out to popular bloggers and offer to tell them about your content in exchange for forwarding links to their blogs

68

Run ads on your content post to increase your reach and click-through rate

TenChat

69

Make a short post to announce your content, with a bright headline and a catchy picture, so the Zeus algorithm can notice your post and pick it up in the feed

70

Send a link to your content to people who might benefit from it

Odnoklassniki

71

Post a post with a link to your content on the community page

72

Use hashtags related to your topic when posting content. This will help users find your content through searches and various topic groups

73

Participate in groups related to your topic and offer to link to your content in exchange for posting their content on your page

74

Take advantage of paid advertising to increase your reach

Media and UGC portals

75

Find media content related to your topic, formulate a sentence inviting them to share your content on social media with a unique comment from your company's expert

76

Offer potentially interested journalists and editors to read your article; perhaps your knowledge could be of great benefit to them

77

Ask friendly journalists to share your content

78

Find relevant UGC platforms and publish a brief summary of your content with a link to the original

Additional Tips and Tricks

79

Promote your content whenever it is convenient and appropriate, for example, in interviews or presentations at conferences, webinars, etc

80

Include links to your content in brochures and corporate materials

81

Ask sales department employees to share information with current and potential clients

82

Add links to your content in welcome letters to new users

83

Include links to your content in subscription confirmation emails

84

Include your company in all significant directories and ratings and provide links to your content

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