Sep 25, 20231 min
Updated: Oct 17, 2023
๐๐ผ๐๐ฟ๐ป๐ฎ๐น๐ถ๐๐๐ ๐ป๐ผ๐ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ผ ๐๐ผ๐๐ฟ ๐ฝ๐ถ๐๐ฐ๐ต๐ฒ๐?
ย
Then this post is for you.
Our agency's PR specialist, Alina Morozova, has compiled 10 rules for successful pitching that will help boost the effectiveness of your inquiries.
Implement them and get more positive responses from Journalists โ
โก Almost everyday I talk to journalists and can imagine how many pitches do they receive by email per day. The brutal truth is that most journalists receive ๐๐๐โ๐ฌ ๐จ๐ ๐ฉ๐ข๐ญ๐๐ก๐๐ฌ ๐๐ฏ๐๐ซ๐ฒ๐๐๐ฒ. If your pitch isnโt 100% perfect, it will be ignored. So what are some tips to ensure your pitch will be read? I collect some basing on my experience
๐ Pitching to a journalist isnโt rocket science and journalists are trying to read your email as fast as possible and just not interested in any narrative. So:
Use or try to use the language your target journalist uses
Explain why they should care: ๐๐ต๐ถ๐ป๐ธ ๐ฆ๐ช๐๐๐ง (So Whatโs In It For Them?)
Establish common ground based on what you now know
Donโt make your pitch boring. No news or not enough news to make this appealing to any editor I know.
Donโt use buzzwords like โdisruptiveโ
Donโt write long introduction โ cut to the chase.
Make sure itโs relevant to the journalist.
Make it short and sweet (lean and impactful)
Tailor your pitch to ๐ฒ๐ฎ๐ฐ๐ต ๐ท๐ผ๐๐ฟ๐ป๐ฎ๐น๐ถ๐๐ so donโt send one email to 100s of other writers
Write context: why now, why that exactly journalist, why this matters today and not 6 months from now?
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